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18 Tips to Boost Website Traffic

Write Great Content

Well-written, informative, and useful content is far more likely to be read, shared, liked, and linked to. FACT!

Gone are the days of stuffing posts with keywords just to generate traffic. Historically, websites posted unreadable content for the sole purpose of getting ranked. It’s madness when you think about it, and today, the only way forward is to create valuable, quality content.

So, what is the correct way to write content?

The concept of ‘great content’ is simple. Think about it like this: In your business, you have extensive knowledge about what you do, the products you sell, the services you offer, and the solutions you provide. In-person, it’s easy to impart that knowledge and impress potential clients.

In the digital world, content is your only chance to create that connection. There is no handshake, no smile—just the words you write. Your content is the face of your business, so make sure it’s as engaging and valuable as the service or product you offer.

Writing content is an art form

Writing great content starts with understanding the purpose of the message. If your goal is to drive traffic and provide value, your content must be informative, actionable, and enjoyable to read.

Write Killer Headlines

Research shows that a great headline can make or break the success of a post. Many people decide to read, share, or like a post based on the title alone. Spend time crafting headlines that encapsulate your post, letting users know what they’ll get by clicking.

Numbers make a difference

Headlines with numbers—like “5 Ways to Boost Your SEO” or “10 Reasons to Upgrade Your Website”—catch attention. They give readers a clear idea of what to expect and how long the article might take to read.

Subheadings and Headings

Breaking up your content with subheadings is essential. Large chunks of text are overwhelming, and users need bite-sized information. Use subheadings to guide readers through the content and keep them engaged.

Maintain Good ‘On-Page’ SEO

SEO, or Search Engine Optimisation, is critical to making your website discoverable. Focus on these key elements for good on-page SEO:

  1. Permalink/Slug/URL: Include relevant keywords in your URL.
  2. Meta Title: Create a compelling title that appears in browser tabs and search engine results.
  3. Meta Description: Write a concise description that encourages clicks from search results.
  4. Internal & External Links: Link to related content within your site and trusted external sources.
  5. Images & ALT Text: Include descriptive ALT text to make your images SEO-friendly.

Target Long Tail Keywords

Long-tail keywords are essential to your SEO strategy. These are longer, more specific keyword phrases that capture highly targeted traffic. Use tools like Google Search Suggestions to identify relevant long-tail keywords and create content that matches those searches.

Write a Guest Blog

Guest blogging is still effective when done correctly. Focus on sharing valuable insights, rather than simply earning a link. Writing for reputable sites can drive traffic and establish your authority in the field.

Invite others to guest blog on your website

Allowing guest bloggers can also benefit your website, as they bring their own audience with them. Be selective and ensure the content adds real value to your readers.

Pay-Per-Click (PPC) Advertising

PPC can generate immediate traffic. It’s not a replacement for SEO but can complement it with targeted ads. Platforms like Google Ads, Facebook Ads, and Bing Ads allow you to create highly targeted campaigns.

PPC Advantages

  • Immediate Exposure: Your ad starts showing once it’s live.
  • Highly Targeted: Reach specific audiences based on demographics, locations, and interests.
  • Cost Control: Set daily budgets and control your spend.

Utilise Social Media

Posting on social media increases brand awareness, but to drive traffic, you need to be actively engaging. Reply to comments, join relevant groups, and make meaningful contributions to discussions.

Post Content to LinkedIn!

LinkedIn is ideal for B2B businesses. By sharing valuable insights and engaging with others, you can build connections and drive traffic back to your site.

Interview Industry Leaders

Interviews with industry leaders can help position your brand as a thought leader. By featuring respected voices, you can attract more traffic and gain credibility in your field.

Internal linking helps search engines crawl your site more effectively and provides users with an easier navigation experience. Review your internal links and ensure they point to relevant content.

Make Sure You Are Mobile Friendly

With more traffic coming from mobile devices, ensuring your site is mobile-responsive is vital. Google’s ‘mobile-first’ indexing means your mobile site is more important than ever for SEO.

Make Sure Your Website is FAST!

Fast websites rank higher in Google and improve user experience. Use tools like GTMetrix to check your site’s speed and implement optimisations.

Interact & Comment

Engage with your industry by commenting on articles, blog posts, and social media. The more you contribute valuable insights, the more likely you are to get noticed and drive traffic back to your site.

Use Reddit with Caution

Reddit can drive huge traffic if used wisely. However, Redditors do not appreciate blatant self-promotion. Be helpful and provide real value to earn trust and traffic.

Video Content is King

Video is a powerful tool. Create tutorials, behind-the-scenes footage, or product demos to engage your audience and boost traffic.

Research Your Competition

Analyse your competitors to see what’s working for them. Use tools like SEMrush or Ahrefs to gain insights into their content, backlinks, and keywords, then apply those strategies to your site.

Review Analytics

Track your site’s performance with Google Analytics. Review visitor behavior, popular pages, and bounce rates to continuously improve.

Need help with your website?

Get in touch today to discuss how we can boost your traffic, improve SEO, and optimise your website for success. Call 01604 211260 for assistance.

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