Challenge
SoClean needed a modern website that could present a wide range of commercial and specialist cleaning services clearly, communicate its established reputation and turn visits from businesses across London, Kent and the South East into relevant enquiries.
Solution
WEBS redesigned the site around a strong visual system, a clearer service structure and focused landing pages. Direct telephone, enquiry and WhatsApp routes are supported by responsive layouts, trust signals, structured content and search-friendly technical foundations.
Outcome
The completed website gives SoClean a more professional and coherent online presence, makes individual services easier to understand and provides prospective commercial clients with a clearer route from initial research to enquiry.
SoClean provides commercial and specialist cleaning services for businesses across London, Kent and the wider South East. Its website needed to reflect the scale and professionalism of the company while helping visitors understand a broad service offering without unnecessary complexity.
A clearer route through the service range
The redesigned information structure separates routine commercial cleaning from specialist work, while keeping every service accessible through a consistent navigation system. Daily office cleaning, hospitality, kitchens, windows and carpets sit alongside more specialist requirements such as stone cleaning, graffiti removal, deep cleaning and glass restoration.
This structure gives each service enough space to explain the requirement, the type of premises it supports and the practical next step. Visitors can move directly from a broad overview into the landing page most relevant to their building or cleaning need.
Designed around commercial enquiries
The site uses direct calls to action throughout rather than relying on a single contact page. Telephone, online enquiry and WhatsApp options are placed close to the relevant service content, making it easier for prospective clients to choose the contact method that suits them.
Clear headlines, restrained layouts and carefully selected imagery help communicate the offer quickly. Supporting content covers the company’s experience, operational approach, service areas and specialist capabilities without distracting from the primary enquiry journey.
Consistent presentation across the website
A shared visual system gives the homepage, service pages and company information a joined-up feel. The dark blue and bright blue palette reflects the established SoClean identity, while generous spacing, rounded imagery and bold typography create a more contemporary presentation.
The responsive layout carries the same hierarchy onto smaller screens, keeping key navigation and contact actions practical for visitors researching suppliers from mobile devices.
Search-friendly foundations
The website is organised around focused service pages with descriptive page titles, metadata, structured data and clearly defined regional coverage. This creates a stronger foundation for customers searching for specific commercial cleaning services across the areas SoClean serves.
Performance-conscious image delivery and a streamlined frontend help the site remain visually rich without unnecessary page weight.
The outcome
The finished website presents SoClean as an experienced, dependable commercial cleaning company and gives its varied services a clear structure. It supports both broad supplier research and specific cleaning requirements, with straightforward routes for businesses to request a proposal or speak to the team.