Essential Daily Tasks
Daily tasks you should build into your routine to build your Social Profile
Generally, those who follow you will expect a follow back. If you choose not to follow them back intentionally, this is OK but don’t ignore followers because you are too busy to use Twitter daily! That’s not good. Following back genuine business who you might be able to communicate with is the whole objective, so keep an eye on it and follow back those who you like the look of. In the early stages of setting up Twitter, it can feel like a numbers game e.g get as many followers as possible as it will look good. True, your numbers might look good quickly but what’s the point in having thousands of followers who are never likely to do business with you. It’s a balance. Up to 500 users, fine play the game and start to build your followers but after that, start being choosy in both who you follow and who you follow back.
The objective is to build a community of potential prospects
Let’s get one thing straight right from the beginning. Whatever you do, don’t get on Twitter and start relentlessly self promoting. Yes, this is big part of why you are looking at using Twitter for Business but there are ways to do it and relentless end to end self promoting posts, will never take off. Instead, try to offer something to the Twitter community and provide information that is helpful, insightful, useful and even humourous. This is your brand exposed to the social masses so what does it say about you. Be personable, approachable and appear to offer something different to that of your competition.
Take a moment to monitor what your competition is up to on Twitter to gain some ideas. Take a look at what’s working and what’s not. As above, take a peek at their followers and try and grab some prospects from there also.
You have probably heard the term but what is a ReTweet? This occurs when one of your followers likes what you have posted and RT (Retweets) it to their own followers. Don’t be shy about using this, as it’s fundamental to Twitter and how it works. If you like what someone says, you can Re-Tweet it BUT, don’t just roll through the list of tweets and randomly ReTweet. Make sure you have read the tweet and clicked any links which appear in the Tweet, to make sure you are happy to expose their Tweet to your audience. For example, if you ReTweet a post from a user who sells something similar to you and their Tweet links to their website and services like yours, this is clearly a bad idea and conflict of interest.
Tweeting is when you post something on Twitter. You write a small amount of text (140 characters) which can include #HashTags and URL’s along with a picture. This is where you post something to your profile and those who follow you will see it within their timeline. Whether they respond to it, click on it or re-tweet it will depend on whether they like what you have written. How you write tweets is up to you, but personally I have adapted a policy of writing custom tweets which aim to educate others and help them learn things they might not know. I want to be recognised for my ability to help and educate others, which in turn may get me noticed by a business who likes what I say and may need my help. I aim to write information which helps business owners in general and those in similar fields to me, may retweet my information as it also helps their clients.
Yes, you definitely will be. Most users start with Re-Tweeting but unless you come up with something unique, you won’t really stand out from the crowd will you. Do some research online and find out some facts which are relevant to your business, yet offer something informative to your followers.Tools like DrumUp and Feedly help you discover fresh, trending content that you can share to your audience. DrumUp also lets you schedule posts, ensuring that your social accounts stay active even while you’re offline. Don’t rely on these permanently but they will certainly help you to get some content that will get you on the right track.
Let’s face it, text is necessary but a picture speaks a thousands words. A video even better for obvious reasons. Try and post thoughtful images which get you noticed. This can be about your products, services or customers and is likely to get noticed more than just text.
I stated earlier and I re-iterate, it won’t do you any good to self promote relentlessly without seeming to offer something to the masses. However, slipping the odd carefully crafted tweet into the mix with a link that puts users onto your website into a relevant area, is no bad thing. Once you are established, ask for help from followers and get them to Re-Tweet your posts for a favour or maybe a prize. Consider running a promotion which rewards users for re-tweeting your content.
Don’t use these willy nilly or at least until you understand them. It’s simply a term which groups similar posts together via a hashtag. If you were to post 100 tweets with the hashtag #FREE they would be become part of the hashtag FREE and your posts, along with anyone else who uses that hashtag, will appear together. When you search for a hashtag on Twitter, there are three ways to filter the results. The “Top” option displays the most relevant and popular posts, including those from users you don’t follow. “All” shows you every tweet that uses the specific hashtag in real time, and “People you follow” will only display results from users you are following. When you search for a hashtag on Twitter, there are three ways to filter the results. The “Top” option displays the most relevant and popular posts, including those from users you don’t follow. “All” shows you every tweet that uses the specific hashtag in real time, and “People you follow” will only display results from users you are following.
A common question which comes to light, is “can i automatically follow users” or “automatically respond to users”. The technical answer is YES, but I don’t advise you do it. Automation is spotted a mile off and personally, it’s my pet hate when it comes to social media. I have followers who send out relentless garbage quoting old proverbs and general stuff which is clearly ‘fillers’ because they want something to say. My opinion is simple: If you don’t have anything interesting to say, don’t say anything at all!
Those who automate information, or more specifically those who automate rubbish for the sake of just posting regularly, get muted. I mute them or remove them as they add nothing to my experience and they simply clog up my social stream with far too much rubbish. It’s your call how you handle this, but I suspect you will quickly learn how to use the MUTE button.
We all lead busy lives and there is definitely merit in automating your social media activities. None of us have time to be on Twitter all day every day writing a tweet as it pops into our head (unless you are Will I Am 😉 … Instead, using tools such as Tweet Jukebox, Hootsuite, Drum Up and even our own Custom Social Panel here, will allow you to schedule your posts in advance. If you write the content in advance but schedule them properly, it’s all good.
If you can’t face doing it, all is not lost. We can set up your social media pages, link to your website and stream content on your behalf after performing a full audit of your business website. Call us on 0800 756 9975 for more information or visit this page for more information on Social Media Management.
Thanks for reading …
Digital Marketing and Website Development since 1999