Tips, Tricks and Tools for Managing Social Media
Many small businesses find it challenging to find the necessary time to perform marketing, especially via social media.
This posts aims to highlight some of the ways to keep up with the overwhelming world of Twitter, Facebook, and other popular platforms.
Quite often, business owners we speak to are fearful of the following things
- What to say
- When to say it
- How to say it
Further to this, many of our customers haven’t even set up a Social Media account because they don’t know how to get started and are fearful of looking daft by saying the wrong thing or not saying anything at all. It can look bad if your social profile has no followers and you haven’t posted for months or years, so before you embark on this necessary journey, be clear about what you want to achieve from it and how you will go about it.
Get Started by doing these things first
- Choose a single Network e.g Twitter and set up your account. It’s FREE and EASY so just do it to reserve your name now
- Consider setting up additional Social Networks such as Facebook and LinkedIn! for the purpose of this post
Whether you have one of these, or all three of them running, the following information will help you to find content and schedule your posts. Finding, creating, and scheduling good social media content will help you stay on track and create an engaging brand for your business online and there are lots of tools out there to help you find content which you can adapt for your own business. Sites like Drumup, Feedly and Hootsuite Suggested Content App can deliver relevant content which you can use to post to your customer base.
1. Curate & create content
First, it’s important to understand the difference between content curation and content creation. Content curation is information that is not original to you or your business, for example an external media article. Content creation is something you own and have created yourself, for example a business blog post or a photo of your store — it’s unique to you.
It’s best to stay as close to the ‘80/20’ rule as possible.
80 percent of what you share on social should be non-promotional content. The basic rule is to be seen by others to be helpful to the overall community, rather than concentrate on relentless self promotion (which will do little more than get you ignored). Post information relevant to your business which is helpful to you and your followers.
The other 20 percent should directly lead followers back to your website or blog through created content, but even then, be subtle and avoid blatant self promoting adverts. These promotions should be lead generation or subscriber driven. It’s important to not focus too much on your own product or service, because then it becomes like a sales pitch. A one-way conversation does not engage or excite an audience, but rather makes them feel like they are being spammed.
Example of curated content: Share content that is related to your industry, and that you think your audience will enjoy. We recently re-tweeted an offer by a local printing firm who were offering some fantastic deals and free samples on printed items. No skin off our nose to promote them and in turn, they will hopefully do the same for us. Our followers get to benefit from an offer that might otherwise miss them and our action in helping another firm, will likely be returned by exposure to their followers at some point.
2. Select a platform & time of day to post
Which social network you choose (one or maybe all of them) will depend on the type of industry you are in. You may find that your presence on one platform engages your audience better than another does — and that’s ok! Focus on the best performing channels and maximize your presence accordingly.
Using modern day tools detailed on this post, you can quite easily concentrate on one channel but cross promote into the other channels automatically. For example, our FREE Social Media tool (yes FREE and no card required) will allow you to post to Twitter, Facebook and LinkedIn! from one control panel and also schedule the time that post is delivered. This will save you heaps of time, as you can allocate a couple of hours a week / month to prepare your content in advance and schedule it to go out during optimum times. If you are in the UK and dealing with UK business, schedule your posts to go out Monday – Friday 10am to 4pm for example, maybe one post every 2 – 3 hours for example.
Twitter tends to have more high volume engagement throughout the day, from the hours of 8 am and 8 pm. We suggest spacing your posts out evenly from morning until night and then use Twitter analytics to see when your specific fans are most active.
Keep in mind that social media isn’t just for businesses that sell products and services directly to consumers. Sharing industry articles and commenting on current news trends, as well as sharing company news and offerings can be effective tactics for companies that market to other businesses. Sharing photos of your business or of your customers, and thanking them for their loyalty, can also be a great way to highlight your personality and community fellowship.
Social Media tools used by Industry Experts
With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.
Need help with Social Media?
We plan to post regular information to point our clients in the right direction. If this helps you manage social media in house using your own staff, great! However, we recognise that many business don’t have the time or resources to handle this, so we are on hand to help you with your digital marketing and social media marketing. Give us a call on Freephone 0800 756 9975 to discuss your requirements.