W.E.B.S Ltd
Based on 27 reviews
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Phoenix Aromas
Phoenix Aromas
16:23 12 May 22
Knowledgable team who created a custom theme for our WordPress website and built a custom product database for us to manage technical products. Easy to work with and efficient in their workflow. Would recommend.read more
Gary Hughes
Gary Hughes
15:21 21 Dec 21
Our company have used W.E.B.S Ltd for many years and found the quality of the work to be very good, we have recently had them develop an app for our engineering department and they have walked us through the app very professinally and been extremely responsive when we have required changes.read more
Star Eastern
Star Eastern
10:44 28 Mar 20
I have worked with Justin for long period.To work with him is very easy and he always provide you the GREAT services.Recommend him A+++++++++++++read more
Elliott Callahan
Elliott Callahan
15:02 27 Sep 19
Excellent service from a very knowledgeable provider. WEBS has helped me immensely with my business website, social media presence as well as a whole host of other areas. Could not recommend anyone else for your business. Always there to answer any issues you may have and is super helpful in advising you on the best methods to boost your business’ online appearance. 5 Stars!read more
Pete Brown
Pete Brown
09:17 14 Jun 19
I have had my current website for a number of years thinking it was okay but when Justin designed me a new one I couldn’t believe the difference.It is very unique and i have had lots of feedback from friends and customers as to the positive change.He is patient, adaptive to change and very skilled in his profession.I believe my business will benefit solely from this change in Website.I wouldn’t hesitate to recommend.read more
Bill McElhinney
Bill McElhinney
15:13 20 Feb 19
Excellent service from WEBS. They built two websites for me in WordPress and ran a successful SEO campaign over a 12 month period. Justin is very tech savvy and manages all my domains, web hosting and DNS, plus I recently moved onto the G-Suite platform for business email. Overall, I would recommend this company as being efficient, reasonably priced and highly competent.read more
Hazel Bate
Hazel Bate
13:14 21 Dec 18
The website Justin wrote for me looks really impressive and I’m getting great positive feedback from others looking at it. I’m sure it will help my business with moving forward. Justin was very quick at doing any work requested, even when he had other commitments, with patient professionalism and efficiency. I thought his development costs were very fair too. His support of my old website was always reliable and good advice given. Thank you Justinread more
Roger Ellis
Roger Ellis
11:40 27 Sep 18
I have worked with Justin and WEBS Limited for more years than I care to remember. He designs all of my websites and is my top “guru” when any internet related issues arrive. I have found him thoroughly professional, incredibly knowledgeable, easy to work with – and his rates are very competitive. 100% recommended. The best in the game in my view.read more
Louise Lee
Louise Lee
10:25 21 Sep 18
In May 2016 I was not a client of WEBS but that didn’t prevent Justin from leaping into action with no notice at all. My website had been hacked and in no time at all Justin had created a temporary solution and gave sound, sensible advice as to how to deal with the hack. For me it was an anxiety ridden morning, for Justin, it’s just what he does, with ease, grace and expertise.Roll forward a few years and Justin is still expertly doing his stuff and whenever I make ridiculous requests, he suggests the correct solution. Justin is always working to make my site better, to encourage more visitors and he suggests practical ways to achieve this. He spent a lot of time helping and researching my SEO and suggesting blogs I could write. Justin gives me frequent updates on the website’s performance and is always at the end of a phone if I want to discuss anything. For all things webby, Justin is my trusted advisor and I always recommend him where possible.If ever you’ve worked with a web designer or SEO expert and you feel either bamboozled or as if it’s all smoke and mirrors, go to Justin because he expertly guides you through every part of the process and gives practical support and advice.read more
Lee Paul Heron
Lee Paul Heron
20:12 07 Sep 18
I’ve been a customer of W.E.B.S Ltd for over ten years now, and I have no intention of moving elsewhere. They have hosted multiple business websites, personal websites and email services for me over the years, with almost no issues, and better than 99.9% uptime. Excellent quality, fast, reliable servers, and quick expert support on hand whenever needed. I would have no hesitation in recommending Justin and the team. Thank you all, and best wishes for another ten years.read more
Darrin Bonfield
Darrin Bonfield
09:10 07 Sep 18
Justin at WEBS I have personally known for several years of which I then gave the task to build and design my Martial Arts website. This has turned out to be a viable asset to my business and has been built and maintained to a very high and professional standard.I can’t recommend Justin highly enough as his knowledge for web design, technical support and fault diagnosis is 2nd to none. If your looking at investment for your business with total confidence give Justin a call you won’t regret it!!DarrinNTKD Schools.read more
Patrick Marston
Patrick Marston
07:35 07 Sep 18
I’ve always found W.E.B.S Ltd to be highly skilled website designers, developers and marketing specialists that are incredibly helpful with any technical issues I’ve had, replying speedily with a solution. W.E.B.S Ltd also communicate relatively complex tasks into easy-to-understand terms that allows you to maintain your own website too, which is very useful. I can’t recommend these guys enough.read more
Next Reviews

In this post, we walk you through Configuring Google Analytics Goals to measure conversions on your website.

Why is this important?

Configuring Google Analytics Goals in your website’s analytics allows you to measure the results from your marketing efforts and identify what brings in the most web traffic. This information will help you to spend wisely on the most productive marketing channels for your site.

Step #1: Set Up Google Analytics

Create and set up a Google Analytics Account. Create an Account for your website by clicking on Settings or Admin, as shown below: *click the image below

Configuring Google Analytics Goals - Create your account

Step #2: Find the Destination URL on Your Website

First, decide what you want to measure. For example, you might want to record when a user buys something. The goal will be the last URL a user lands on after making the purchase. This might be the Confirmation or Thankyou page for example. Add this URL in the Goal URL field in the Google Analytics form, as shown in step #4. If you want to record other actions e.g forms being filled in, videos being played, files being downloaded etc, add the final URL the user will land on.

Step #3: Filter In-House Data

You won’t wish to record your own testing or visits to the site, so you should filter out your staff. You can filter these visits by deselecting internal IP addresses from your Analytics Data. Click Admin in the main menu of Google Analytics. Now choose the website profile from the drop down and then look for ‘Filters’ in the All Website Data View *see screen-shot below

Configuring Google Analytics Goals - Configure the filters

You need to fill in the filter information after you click +New Filter, as follows:

  1. Name the filter as you see fit (e.g Internal IPs / Staff Block)
  2. Choose ‘Custom Filter’ as the type
  3. Choose Exclude
  4. Choose IP Address in the Filter drop down
  5. Enter your IP or range in the Filter Pattern Field


Visit www.whatismyip.com to find out your own IP address, which can then be added. In most cases, if you and your staff work in one office / location, it will be one IP to cover your whole network. If you work from home or more than one location, you will need to add those IP also.

Step #4: Specify the Goals

This is the fun bit. Specifying a “Goal” in analytics begins to record actions and how many times they are completed. You can do this in a number of ways, adapting it suit your needs. A goal might be defined as:

  1. User landing on a specific URL (for example – a ‘Thank You page’ after a purchase)
  2. Number of pages visited on your website
  3. Number of downloads performed (PDF, Price List etc)

Follow these steps to set-up a goal in Google Analytics:

  1. Click Admin in the main menu
  2. Select the Profile you wish to work with
  3. Under All Website Data, click on Goals
  4. Then click on New Goal button

Configuring Google Analytics Goals - Define the goals

  • Goal Name – Enter a name that describes the Goal, for example – Thank You Page. (This will be displayed in your analytics reports)
  • Goal Type – There are four types of goals, which are as follows:
  1. URL Destination
    Choose this, if you want to measure the number of purchases or sign-ups made.
  2. Visit Duration 
    Choose this, if you want to measure the average time a user spent on your website.
  3. Page/Visit
    Choose this, if you want to measure the number of pages visitors visit on your website.
  4. Event
    Choose this, if you want to measure the number of clicks, for example, on a video or whitepaper download.
  • Goal URL – The URL of the final page where the above action occurs. Enter only a part of this URL. In the above screen-shot we have entered /request-consultation.
  • Goal Value – This is an average value achieved when the particular goal is accomplished. For example, if your average sale is £100, enter 100. If it is not a purchase made with money then enter an estimated value e.g 1 (just so you have a numerical value to relate to)

For example – for actions like ‘subscriptions’, enter an average value to measure your goals. The average value is generally a value of revenue made per 100 conversions of X (subscriptions, in this case), divided by 100.

Step #5: Mobile Analytics (Optional)

If you have a mobile site, it is advisable to avoid mixing the main site analytics with that of the mobile site. This is why Google automatically creates a profile for the new web properties you add, like your mobile site. If it is not added automatically, follow the path below:

Click Admin / New Account / Fill in the form / Click Create Account

You can measure your mobile performance in the main website analytics under Standard Reporting / Audience / Mobile / Overview / Devices. While Overview shows mobile visitors versus non-mobile visitors, devices will show traffic coming from various mobile devices. You can set goals specific to mobile devices and measure conversions in the same manner discussed above.

Using Google Analytics Data to manage your SEO

Step #6: Check Your Website Goals/ Conversions

Visit your Google Analytics account and Click Standard Reporting / Click Conversions / Click Goals.

You will see a variety of Goal reports in the form of Overview, Goal URLs, Reverse Goal Path, Funnel Visualization and Goal Flow.

Good Luck

Hope this helps you get started with Google Analytics and we hope this information proves useful. Please share this page if you think someone else will benefit from it.

Need some help Configuring Google Analytics Goals?

Get in touch with us on 0800 756 9975 if you would like any help setting up or using google analytics

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