basic seo tips
W.E.B.S Ltd
Based on 27 reviews
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Phoenix Aromas
Phoenix Aromas
16:23 12 May 22
Knowledgable team who created a custom theme for our WordPress website and built a custom product database for us to manage technical products. Easy to work with and efficient in their workflow. Would more
Gary Hughes
Gary Hughes
15:21 21 Dec 21
Our company have used W.E.B.S Ltd for many years and found the quality of the work to be very good, we have recently had them develop an app for our engineering department and they have walked us through the app very professinally and been extremely responsive when we have required more
Star Eastern
Star Eastern
10:44 28 Mar 20
I have worked with Justin for long period.To work with him is very easy and he always provide you the GREAT services.Recommend him A+++++++++++++read more
Elliott Callahan
Elliott Callahan
15:02 27 Sep 19
Excellent service from a very knowledgeable provider. WEBS has helped me immensely with my business website, social media presence as well as a whole host of other areas. Could not recommend anyone else for your business. Always there to answer any issues you may have and is super helpful in advising you on the best methods to boost your business’ online appearance. 5 Stars!read more
Pete Brown
Pete Brown
09:17 14 Jun 19
I have had my current website for a number of years thinking it was okay but when Justin designed me a new one I couldn’t believe the difference.It is very unique and i have had lots of feedback from friends and customers as to the positive change.He is patient, adaptive to change and very skilled in his profession.I believe my business will benefit solely from this change in Website.I wouldn’t hesitate to more
Bill McElhinney
Bill McElhinney
15:13 20 Feb 19
Excellent service from WEBS. They built two websites for me in WordPress and ran a successful SEO campaign over a 12 month period. Justin is very tech savvy and manages all my domains, web hosting and DNS, plus I recently moved onto the G-Suite platform for business email. Overall, I would recommend this company as being efficient, reasonably priced and highly more
Hazel Bate
Hazel Bate
13:14 21 Dec 18
The website Justin wrote for me looks really impressive and I’m getting great positive feedback from others looking at it. I’m sure it will help my business with moving forward. Justin was very quick at doing any work requested, even when he had other commitments, with patient professionalism and efficiency. I thought his development costs were very fair too. His support of my old website was always reliable and good advice given. Thank you Justinread more
Roger Ellis
Roger Ellis
11:40 27 Sep 18
I have worked with Justin and WEBS Limited for more years than I care to remember. He designs all of my websites and is my top “guru” when any internet related issues arrive. I have found him thoroughly professional, incredibly knowledgeable, easy to work with – and his rates are very competitive. 100% recommended. The best in the game in my more
Louise Lee
Louise Lee
10:25 21 Sep 18
In May 2016 I was not a client of WEBS but that didn’t prevent Justin from leaping into action with no notice at all. My website had been hacked and in no time at all Justin had created a temporary solution and gave sound, sensible advice as to how to deal with the hack. For me it was an anxiety ridden morning, for Justin, it’s just what he does, with ease, grace and expertise.Roll forward a few years and Justin is still expertly doing his stuff and whenever I make ridiculous requests, he suggests the correct solution. Justin is always working to make my site better, to encourage more visitors and he suggests practical ways to achieve this. He spent a lot of time helping and researching my SEO and suggesting blogs I could write. Justin gives me frequent updates on the website’s performance and is always at the end of a phone if I want to discuss anything. For all things webby, Justin is my trusted advisor and I always recommend him where possible.If ever you’ve worked with a web designer or SEO expert and you feel either bamboozled or as if it’s all smoke and mirrors, go to Justin because he expertly guides you through every part of the process and gives practical support and more
Lee Paul Heron
Lee Paul Heron
20:12 07 Sep 18
I’ve been a customer of W.E.B.S Ltd for over ten years now, and I have no intention of moving elsewhere. They have hosted multiple business websites, personal websites and email services for me over the years, with almost no issues, and better than 99.9% uptime. Excellent quality, fast, reliable servers, and quick expert support on hand whenever needed. I would have no hesitation in recommending Justin and the team. Thank you all, and best wishes for another ten more
Darrin Bonfield
Darrin Bonfield
09:10 07 Sep 18
Justin at WEBS I have personally known for several years of which I then gave the task to build and design my Martial Arts website. This has turned out to be a viable asset to my business and has been built and maintained to a very high and professional standard.I can’t recommend Justin highly enough as his knowledge for web design, technical support and fault diagnosis is 2nd to none. If your looking at investment for your business with total confidence give Justin a call you won’t regret it!!DarrinNTKD more
Patrick Marston
Patrick Marston
07:35 07 Sep 18
I’ve always found W.E.B.S Ltd to be highly skilled website designers, developers and marketing specialists that are incredibly helpful with any technical issues I’ve had, replying speedily with a solution. W.E.B.S Ltd also communicate relatively complex tasks into easy-to-understand terms that allows you to maintain your own website too, which is very useful. I can’t recommend these guys more
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Search Engine Optimisation Tips

SEO is the key to increasing website traffic. Yes, PPC (pay per click) is a more immediate method for generating traffic but it costs money and as soon as your budget runs out, the traffic stops. Optimising your website for the search engines is an effective way to generate more traffic by positioning your website URL higher in the organic listings, which in turn will generate far more click-throughs.

We provide basic SEO tools with every website that we build. This allows our clients to perform basic SEO optimisation. Here are some top tips to ensure your website is ranked effectively in the search engines

1. Use keywords in the TITLE tag

Choosing a good page title is paramount for a good listing in the search engines. It must be clear and concise, spelt correctly and include your chosen keyword for which you require a good ranking. Do NOT cram keywords into the title and try and keep it to 6 words. Use a separator between the words so for example, if you are selling Hotpoint washing machines, try using a title like this: Hotpoint Washing Machines – Northampton White Goods

2. Use robots.txt

You may or may not have heard of the robots.txt file, but it’s an important little file that tells the search engine spiders which pages to index/follow and which ones not to. Speak to us if unsure, but to check if you have one, simply go to your website address and put /robots.txt after it. If nothing displays, you don’t have one! If this is the case, get one!

3. Use ALT text for your images

Inserting an image into a webpage is a standard function and everyone does it, but not everyone adds in the ALT text which describes what the image is. It is worth naming your images well e.g hotpoint_washingmachine.jpg and utilising the ALT text to describe it e.g <img src=”hotpoint_washingmachine.jpg” alt=”We sell Hotpoint washing machines” />. If you are using a CMS (Content Management Systems) e.g WordPress, Joomla etc, it’s easy to do using the editor tools.

4. Anchor Text Links

The anchor text is the text inside your <a> tags that links to other pages. Whether they’re incoming or outgoing links, it’s important for the anchor text to contain helpful information about where the link is taking the user. This not only makes it more user-friendly but helps search engines rank your website links more effectively.

5. Internal Links and External Links

The links from your website to other people’s websites are valuable. It is equally important to get quality links pointing to your website from other people’s websites. In some situations, you can ask for a reciprocal link, or post your website to a forum, directory or index. It is important to choose prominent websites in their sector and avoid low-quality ones. The higher the page rank, the more benefit you will see.

6. Proper use of Heading Tags

Heading tags are H1, H2, H3 etc, and are the headings for paragraphs within your content. Generally, you should only use one H1 tag for the main page heading and this should always include your keyword. Following on and throughout the page, you should use H2, H3 and H4, H5 & H6 where necessary.

There are indications in HTML5 that H1 can now be used more frequently in a page, but our general advice is to stick to one per page only.

  • Only use one <h1> tag per page
  • Use as many <h2> – <h6> tags as you like in your pages
  • Always close tags properly e.g <h1>Title</h1>

7. Prioritise keywords within your first paragraph

Your first paragraph is the most important paragraph in your page because it’s the first text scanned by search engines and can reflect what the content is likely to be about. It’s essential to have the most important keywords of your page in the first sentence or two.

8. Check and ensure your site is error-free

You should check your HTML code and ensure it’s free of errors and optimised properly. Check W3C validation and if you haven’t already, request a FREE basic audit from us here.

9. SEO Friendly URLs

If you have a URL like this:, it isn’t URL friendly and it isn’t going to help you much. If you are using WordPress check your permalinks and set it to a friendly format. Instead of a numerical ID, the URL should be friendly e.g for example. This is considered a friendly URL because it’s easy to read, each keyword is separated with an – and it looks better.

*IMPORTANT: Never change an existing website permalink structure UNLESS you know what you are doing and you redirect the posts properly. If in doubt, get in touch to ask for help.

10. Site Usability / UX

UX is a modern term associated with the Users Experience while using your website. It’s vital to make sure your website loads fast, is easy to navigate, offers clear and concise information which matches the page title, and allows a user to interact where relevant e.g submit form, place order, watch video, etc.

Do not underestimate the importance of this and if you need help, contact us for advice.

Final Note

This page outlines some of the basics of SEO which any site owner with intermediate knowledge of using a computer can follow. However, in our experience, most customers are busy with their day-to-day business and don’t have the time to do it themselves.

If you plan to take on this task yourself, hopefully, this post has given you some ideas. If your time is precious and you need help in this area, call us on 0800 756 9975 to have a chat. It may be that we can do some of it for you and leave you to do the basics. It may be, that you want someone to handle it all. Either way, call us for a friendly informal chat (with NO hard sell).

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